11 AM | 25 Sep

Why Snapchat is the next big thing for events by Akash Jatania – TBWA\RAAD\DAN

snapchat

Recently Snapchat rolled out a new feature called Live Stories. This changes everything. For the first time there is a mobile space where users can experience live events in real time according to their current location.

For industries like tourism and events, Snapchat needs to become the platform of choice. Just the sheer number of Snapchat users around the world tells us how much potential the space has in terms of reach and engagement.

Brands need to stop worrying about measurement and ROI with Snapchat. Instead concentrate on how you can connect with a global audience and position your event / concert / conference / summit / festival on an immensely large scale.

The most impressive fact about Live Stories is that the content is purely crowdsourced. And that’s the entire essence of this experience. Real people creating authentic content for relevant audiences. As a brand don’t pollute it with seeded content, advertising and brand messaging. Let the people decide what your brand means. You’d be surprised with the results.

To read more, click here.

06 PM | 24 Sep

This Dog’s Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen

Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner pulls in to a desert gas station.

The spot, from Les Gaulois in Paris, promotes Citroen’s BlueHDi engine, which, according to the title card, allows drivers to “stop less often at the pump.” Some versions of the ad substitute the line, “Next stop is in 1,520 km.” That’s a whole lot of miles in dog years.

Directed by Control’s Joachim Back, the lonely, sun-baked locations succeed at suggesting a winding, hours-long journey where the stops are few and far between. So does the use of “Sixteen Tons” on the soundtrack, which will now be rumbling through my head for the duration of my lifespan.

Your enjoyment of the spot—a companion to Citroen’s canine love story (I mean, woof story) from last year—will probably hinge on your attitude about ads where special effects are used to make animals and babies act like adult human beings.

In my view, it’s no stretch to say this puppy’s a winner.

To read more, click here.

06 PM | 24 Sep

Turn a Starbucks Bag into a Functional Wallet

starbucks

A Starbucks paper bag will either end up in some crevice at home or in the bin – so why not upcycle it into a wallet? Upcycling is a great eco-friendly solution that turns trash into something far more valuable.

Mr. Zhou, a Taiwanese advertising agent, came up with a simple idea – to upcycle the paper bag into a cost-free wallet. While Starbucks illustrates the ubiquity of the materials in this nifty hack, any high quality paper bag will do just as well.

Things needed:

Starbucks paper bag Hobby knife, blade or sharp scissors Double-sided tape Step 1: Remove the handles of the paper bag and flatten. The less crumpled, the better.

Step 2. Cut into five pieces according to the major creases. You should have one bottom piece, two bigger pieces for the big faces and two smaller ones from the sides.

Step 3. Take one of the bigger pieces and measure the HEIGHT against the tallest bill you’ll be using. Allow wiggle room for the height. Fold the piece up enough to cover the bill.

Step 4. Use the fold from step three again upwards to create three equal parts. The middle panel should become the face of your wallet.

Step 5. Open one of the folds created in Step 4. Fold in a border preferably a little wider than the width of your double-sided tape. Make sure the space in the middle is enough to accommodate the longest bill with sufficient wiggle room.

Step 6. Using the knife, cut on one of the borders where the three folds formed.

Step 7. Insert the borders INSIDE the fold.

Step 8. Fold the last panel in with the border sticking out.

Step 9. Use double sided tape on the borders and secure the side flaps like in the photo. Do the same on both sides.

Now you have what looks more like a simple bifold wallet but there is something missing – the card slots!

To read more, click here

05 PM | 24 Sep

Getty launches Stream app to view and share extensive photo library

Getty Images has launched its first-ever app, enabling users to access and share the company’s vast image library.

Called ‘Stream’, the app allows users to legally share content for non-commercial use on blogs and social media.

Steve Heck, chief technology officer of Getty Images, said: “Our new, free Stream app delivers Getty Images’ stunning news, sport and entertainment photography straight to your iPhone and iPad, giving you a front row seat to the latest events around the globe.

“Imagery is the world’s most spoken language. People love our award-winning pictures and Stream makes it easier than ever to view – and share – the world through the lens of Getty Images photographers.”

The app, which will be available exclusively on iOS 8 devices including the iPad and iPhone, will be free to download from iTunes.

Earlier this month Getty filed a lawsuit against Microsoft Bing’s image widget which allegedly facilitated a “massive infringement” of Getty Images’ copyright by randomly pulling pictures from the web regardless of photo-ownership.

To read more, click here.

05 PM | 24 Sep

Rob Lowe Is Ugly, Creepy and Hilarious as a Cable Customer in DirecTV Ads

DirecTV has gotten lots of actors to poke some fun at themselves over the years—notably Charlie Sheen in the Platoon spot. Now, it’s Rob Lowe’s turn to look hilariously foolish.

A pair of new ads from Grey New York outlandishly show what Lowe is like as a cable customer compared to what he’s like as a DirecTV customer. As a cable customer, he’s literally falling apart (in the first spot) or a complete pervert (in the second spot). As a DirecTV customer, thankfully, he is neither.

The message? You too can choose not to be a pervert with a combover and a lazy eye. Get DirecTV today! As a nice added bonus, these commercials—directed by Tom Kuntz of MJZ—end with the theme from St. Elmo’s Fire. He’s come a long way, baby.

To read more, click here.

05 PM | 24 Sep

THE ULTIMATE PHOTO SHOOT: ON LOCATION IN ICELAND WITH THE IPHONE 6 AND 6 PLUS

As with any smartphone in 2014, there’s no more important feature than the camera. It’s what we use to take photos with our friends and families, how we remember what we ate and what our kids looked like way back when.

The camera has always been one of the iPhone’s most impressive features, and this year, Apple says it’s gotten a huge upgrade. The iPhone 6 and 6 Plus feature new sensors, better optics, new technologies that aid in stabilization and HDR, even slower slo-mo video, and much more. They’re meant to destroy your point-and-shoot, your camcorder, and maybe even your DSLR.

To see what the new devices can really do, travel photographer Austin Mann went to Iceland on a week-long photography adventure. He’s been shooting in some incredible places, in incredibly difficult conditions; he’s put both iPhone 6 and iPhone 6 Plus to their ultimate test.

To read more, click here.

12 PM | 11 Sep

Microsoft is killing the Nokia and Windows Phone brands

nokia

Microsoft is planning to stop using the Nokia and Windows Phone brands this holiday season in its marketing materials. GeeksOnGadgets has obtained an internal Microsoft document that details the company’s guidelines for its own brands, and The Verge can confirm the material is authentic and accurate. “As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign,” reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.

WINDOWS WILL TAKE THE PLACE OF WINDOWS PHONE, WITH LUMIA FOR PHONE MODELS

Although the death of the Nokia brand is understandable given that Microsoft only acquired the phone business from the Finnish company, a move to shy away from the Windows Phone brand marks a strategy shift. It’s not exactly surprising given some of the company’s recent moves though. Microsoft’s latest commercials for the Lumia 930 don’t even mention Windows Phone at all. In fact, Microsoft refers to Windows Phone simply as Windows. HTC’s new One M8 for Windows also drops the Windows Phone name in favor of just Windows. Likewise, Microsoft’s latest Cortana ads don’t even mention Windows Phone apart from a small URL during the entire 30-second spots. Promotional videos for the latest Lumia 530, Lumia 730, and Lumia 830 handsets also fail to mention Windows Phone.

To read more, click here.

12 PM | 11 Sep

Clothing Line Integrates Technology into Each Shirt for Seamless Use

clothing

Technology and gadgets are pretty much something that people can’t do without everyday – so much so that a startup called Bond & Co. has made it its mission to create clothing that incorporates technology into its design.

Bond & Co. describes itself as a socially responsible clothing company whose founders moved to India a couple of years ago with the goal of helping improve people’s lives by providing them jobs. The company designs and manufactures shirts with “tech features” that include smartphone pockets or special earphone holders so that wearers can use their technology seamlessly with the help of strategic clothing design.

The company’s first line of clothing are men’s dress shirts that are designed to accommodate earphones and smartphones. The dress shirts have secret chest pockets designed to hold smartphones in almost , while every shirt in the company’s product line includes special earbud holders that keep them hidden yet accessible and comfortable to use.

To read more, click here.

12 PM | 11 Sep

Beeping Boy Talks to Machines and Will Steal Your Heart in Charming GE Ad

ge-ad

We’ve seen plenty of ads that use kids to illustrate the power—and limits—of technology. But rarely does it translate in a way that doesn’t seem hokey or freakishly dystopian.

GE and BBDO are on a roll lately, making some of advertising’s more conceptually profound spots. But their latest collaboration is one of the year’s most poignant. In “The Boy Who Beeps,” we follow the life of a child who has an unusual birth defect—instead of normal human speech, he emits a robot-like language and communicates more effectively with machines than people. GE argues that this is perhaps more of an advantage than a handicap, as emphasized by the on-screen line at the end.

Perhaps advertising’s sequel to “Her,” the spot subtly creates a reality that could go down a subversive path. Instead it weaves today’s languages, human and machine, into a charming scenario to which many in our industrial society can relate, despite the bizarre premise.

You have to wonder why Mom was fooling around with the modem, though.

To read more, click here.