Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers
Global chains are known for making their mass-produced wares available worldwide in uniformity (with some regional exceptions). Israeli Diet Coke drinkers, however, now have the opportunity to pick up a bottle of the sweet beverage which will look different — if only slightly — from all others.
We rely on our hands to get us through our various daily projects, whether it’s typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.
HP’s Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.
Watch the ad below, and then give your hands a pat on the back for all the work they do.
You’ll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia’s darkly informative new video set to the tune of “Don’t Fear the Reaper.”
In the rather Chipotle-esque clip, we follow the journey of a naive young goose who’s trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don’t overthink it) sees each step of how down feathers are harvested. As you can guess, it’s not super fun for the geese involved.
Patagonia is using the video to announce its new commitment to only using “100% traceable down.” That means the brand tracks its suppliers from hatch to harvest, ensuring that feathers are never plucked from live birds.
Google’s ambition to cure death is beginning to take shape in a new product from its Google X division. Andrew Conrad, the head of the company’s life sciences division, today announced the details of an effort that would use nanotechnology to identify signs of disease. The project would employ tiny magnetic nanoparticles, said to be one-thousandth the width of a red blood cell, to bind themselves to various molecules and identify them as trouble spots.
Google’s nanotechnology project, which would also involve a wearable magnetic device that tracks the particles, is said to be at least five years off, according to an accompanying report in the Wall Street Journal. The company is still figuring out how many nanoparticles are necessary to identify markers of disease, and scientists will have to develop coatings for the particles that will let them bind to targeted cells. One idea is to deliver the nanoparticles via a pill that you would swallow.
The air pollution app concept, despite its purpose, is extremely adorable. To explain the odd approach, the app’s Chinese creator Hélène Ly shares:
The aim is to erase the ‘hospital feeling’ of wearing a mask and give tips, some basics daily learning (little challenges) of how to reduce your own impact (single and collective) on the environment.
One of the most important features of the app is using air pollution and weather forecasts to notify the user of the need for air pollution masks. These cheap masks are widely used in China. The masks will be tweaked with a Bluetooth device so the app will know if you are actually wearing your mask.
Each user will get an avatar that is highly customizable. The cute creatures will then be fed and kept happy with “life points.” These avatars will share a virtual space with your friends, making it easy for you to monitor their status.
Life points are earned by completing the tasks on the app. This includes commuting to work instead of using private transportation, taking an outdoor stroll during sunny days, visiting suggested parks near your location and even buying fruits in season (less carbon footprint).
As he traveled the world last year as part of a user research project, Michael Ducker noticed a problem. Ducker, a senior product manager at Twitter, was part of a team that visited Brazil, India, and Indonesia to learn about how people use mobile devices around the world. Twitter is courting new users aggressively, and like most tech companies it signs them up with a combination of an email address and password. The problems with passwords are well known: they can be hard for us to keep track of, easy for hackers to figure out, and never anything but tedious to type out on your mobile device’s tiny keyboard.
But in his travels, Ducker and his team began to understand the other half of the problem in signing up new users: the farther he traveled from America, the less likely it was that anyone he met had an email address. In developing countries, people are more likely to identify themselves via their mobile devices. Instead of email addresses, they have cell phones — and no way to easily sign up for Twitter or other services. But that’s all about to change: if Twitter has its way — and developers decide they can trust it again — phone numbers will become the primary way we log into our mobile applications, and we’ll all have fewer passwords to remember.
BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick’s 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Nice touches include eerily flickering lamps and ghostly diners in the kitchen display, and the word “REDRUG” above, yes, a red rug. It goes on a tad too long, just like the movie it’s based on.
The point of the spoof is that Ikea stays open late (until 11 p.m.) for your shopping pleasure, and it’s also part of a social media contest to win gift cards. So, when you chop down your door in an axe-wielding frenzy, you can get a replacement for less at Ikea.
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform’s millennial-leaning user base has grown 33 percent since Mayer and her team purchased it for $1.1 billion. And we examined how mobile advertising will be key if the company is to hit predictions like the one she set yesterday.
“More than 260 of the world’s top brands have a Tumblr presence,” Mayer said.
Whether those marketers are seeing a strong return-on-investment remains to be seen. But for now, let’s at least explore what some of those brands are up to, as New York-based Tumblr gave Adweek an exclusive look into how several paying advertisers use the social network.
For instance, appearing on the right-hand side and down the page are mobile promos from AT&T—of the Sponsored Post variety—and JCPenney (for an Arizona Jeans sale), which bought Trending Blog placements. And Starbucks employed the Trending Blog ad similarly last week for its Pumpkin Spice Latte. (A glimpse of the coffee chain’s ad—featuring a Venti paper cup wearing orange sunglasses—can be seen in the graphics here.)
But before delving into all of the creative, it’s worth noting that Tumblr has debuted four main ad products in the last couple of years. Here’s a quick explainer on how the system works:
A film crew investigates “superhero” sightings in India, Kenya and Mexico, interviewing needy kids in this touching spot for Save the Children.
“They did something magical and the maize grew from the ground,” one child says. “He came and destroyed the mosquitoes,” reports another. “She flies with the clouds and she gives water,” says a third.
These are real kids, not actors, and their performances infuse this minute-long pseudo-documentary with considerable energy, charm and emotional resonance. Of course, the superheroes in question aren’t of the Justice League variety, a point conveyed with great poignancy and perfect pitch by creative agency Don’t Panic and Unit 9 directors Greg Hardes and Jacob Proud.
“The key to this project was the imagination of the kids,” says Proud. “It was important that we only planted the seed of a story in their minds, and then let them run away with that story in the way only a child can. They were writing the script for us—all we had to do was turn the camera on and let their imaginations run wild.”
If you’re LeBron James, hell yes you can go home again.
The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair of championships in Miami. And this stirring spot from R/GA for Powerbeats2 wireless headphones from Beats by Dre delivers.
Intensity always runs high in this brand’s sports-themed ads, but it’s off the charts in “Re-established 2014,” the campaign’s 150-second centerpiece.
A shirtless, extremely determined-looking James pumps iron in a gym that bears his name at St. Vincent-St. Mary, his high school in Akron, Ohio. Images of his beloved hometown and personal flashbacks flit past. All the while, Hozier’s rock-gospel anthem “Take Me to Church” swells on the soundtrack. In a voiceover, James’ mom Gloria says, “This is the city that raised you. I’m so proud of you. Welcome home, son.”
The clip is nearing 4 million YouTube views just two days after it was posted.