Advertising professionals love using the hashtag phenomenon. Not only to create social engagement with a brand, but also for their own agency propaganda, especially via Instagram. But what happens when we capture their beloved hashtag, leaving them in dire desperation.
For many people, the big-budget, celebrity-exploiting commercials are the best part of the Super Bowl, and Bud Light is responsible for some of the most popular ones. It doesn’t look like that’s going to change in 2015. This year, Bud Light is appealing to America’s fondness for nostalgia and super-sized things with a life-size Pac-Man game.
In the commercial, one lucky dudebro, after accepting a crisp Bud Light, gets to enter the maze. He’s shoved into a dubstep-soundtracked stadium, and a woman with a microphone says, “You. Are. Pac-Man.” He darts through the maze — sweaty, exhilarated, kind of drunk. The floor is lined with glowing pac-dots, and around every corner are big, waddling ghosts, waiting to cause trouble.
The commercial’s “Up For Whatever” tagline continues from last year, when Bud Light’s Super Bowl commercial planted a guy in a pseudo-reality hidden camera show. Beer in hand, he popped champagne in a limo with comedian Reggie Watts and met Don Cheadle in an elevator — pretty much on the same plane of adventure as playing a giant Pac-Man game.
We got our first look at a bunch of features in Windows 10, which comes out next week for people who signed up for the pre-release. As expected, Microsoft made a strong push toward connecting its devices more seamlessly, part of its universal apps program. Office, Outlook, and other apps all work quite similarly across devices, and Cortana is everywhere, working as a natural-language interface and personal assistant. The big surprise, however, was Microsoft’s foray into virtual reality, with its HoloLens glasses, an ambitious bid to create a system for overlaying holographic images over the real world.
Apple announced a lot of numbers during its fiscal Q1 2015 earnings call today in addition to confirming the Apple Watch will ship in April. Some of Apple’s highlights include numbers on Apple Pay since its launch in October, the 1 billionth iOS device shipping in November, and big growth in China as Apple sells a record 74.4 million iPhones during the quarter.
Head below for a roundup of stats and milestones that Apple announced during the call:
Apple Q1 2015 revenue: $74.6b
Device sales: 74.4m iPhones, 21.4m iPads, 5.5 Macs
Apple sold over 34 thousand iPhones an hour
iPhone made up 69% of Apple’s total revenue
App store revenues up 41%
China revenue up 157% to $16.1 billion
1 billionth iOS device sold in Nov.
Online store now in 350 cities
Online revenues in China more than sum of the previous 5 years
Soon to be at 20 retail stores in China, 40 total by mid-2016.
Apple Pay makes up $2 out of every $3 spent with contactless payments
750 banks and credit unions signed on for Apple Pay
Whole Foods had 400% increase in mobile payments since Apple Pay.
Panera Bread mobile payments 80% Apple Pay
IBM engaged with 130+ companies for iOS solutions, 12 apps will be released this quarter
Now at 25 million Apple TVs sold total
HealthKit in 600 apps
30 automotive brands delivering CarPlay in 2015
Company has $178 billion in cash
If you’re not satisfied with a standard sleep tracking app, Luna’s smart mattress cover could be just what you’ve been waiting for. The smart cover monitors your sleep, controls your bed’s temperature and can hook into a range of connected devices including Nest.
Luna is machine washable and available for preorder now in queen and king size from $179. It includes sensors to measure sleep phase, breath frequency, heart rate, temperature and light along with a microphone and Wi-Fi. It also integrates with Web automation tool IFTTT to trigger custom actions.
The data collected by the mattress cover is fed to the company’s free app for iOS and Android. Over time, it learns your individual sleep patterns and habits. Dual-side temperature control means that both members of a couple can have their side of the bed set to a specific heat and the app will recommend the optimum level for good sleep.
Luna’s accelerometer tracks sleep patterns. The microphone – which could be somewhat worrying to people fearful for their privacy – is there to detect snoring. Over time, the app will offer suggestions to improve your sleep based on analysis of the data it collects.
Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn’t include sound. And while the social platform is inherently visual first and foremost, GoPro demonstrates that the right music and background noise can make 15-second clips even more enjoyable.
The high-tech camera marketer strapped one of its devices on the back of a dog named Walter (who appears to be a labrador) and captured the canine’s sprint to a nearby beach, where he jumped into the ocean. That’s pretty fun to watch.
Orchestral music, mixed with audible reactions from beachgoers, made the viewing experience better, as GoPro’s video inspired 307,000 likes and comments on Instagram. The listening is almost as good as the watching, and the results show that applying a little tender-loving care to Instagram clips is probably worth the while. The four winning brands from last week that didn’t utilize sound (Dior, Victoria’s Secret, Urban Outfitters and the National Basketball Association) failed to perform as well as GoPro.
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which regularly appear in our Adweek/Shareablee top branded Instagram videos weekly chart. Two wildcard niches are always sprinkled in, and we’ve chosen magazines and fashion luxury for this week’s edition.
Check out GoPro’s doggone-good work and the other winning Instagram clips while seeing what kind of reach the brands accomplished.
In 2011, Google’s Advanced Technology and Projects (ATAP) team began to imagine a different type of smartphone—one with interchangeable parts. Named Project Ara, Google’s initiative to build a modular smartphone has now come to swappable fruition.
At developers’ conferences on January 14 and 21, Google announced product pilot testing in Puerto Rico and unveiled its first Project Ara advertisement, suggesting that the low-cost phone will hit markets later this year, with the lofty goal of democratizing mobile technology.
Customize Your Phone‚ Starting at $50
At Google’s two Project Ara Module Developers Conferences this past week (in California and Singapore, respectively), the technology giant unveiled a new ARTOS12 Development Kit, allowing technologists to begin creating new modules for the product.
Ara’s interchangeable modules are at the heart of this phone’s cost-saving strategy: users can replace broken modules rather than replace the entire phone and customize features to fit their needs (and budget). Current modules include cameras and sensors, as well as unconventional receipt printers and medical devices. The phone frame starts at $50; by unbundling features, Google ensures the device can be customized to any price point.
Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap of our chubby thighs, we might never think twice about hitting the gym or the field.
At least, that’s the premise of Britain’s “This Girl Can” campaign. The wiggling, jiggling, sweaty anthem is getting press and shares for its honest depiction of what average women working out look like—so that females of all shapes and sizes will feel better stepping up to the plate or the Zumba stick.
A bit clumsily cut to Missy Eliott’s “Get Ur Freak On” and having some of the worst typographic design you’ve seen in ages, the video has nonetheless racked up millions of views on Facebook and YouTube due to its inspiring, anthemic nature.
An expert panel discusses the themes driving the maker movement
In San Francisco this past October, PSFK Labs hosted an evening event exploring the key opportunities and implications of the ‘Maker Movement,’ in partnership with PCH.
To deepen the conversation around the central ideas identified by our study, PSFK Founder Piers Fawkes hosted a panel alongside a cast of key innovators in the space. Speakers from Autodesk, Modbot, and OnBeep took the stage and discussed big ideas developing in the sector and what it’ll mean for the consumers and brands.