04 PM | 26 Feb

Adobe Employees Rewarded with a Red Box Full of Creative Potential


Adobe‘s new internal innovation program aims to ignite creativity and empower employees to get them thinking about fresh ideas. Kickbox is a red box that opens up to reveal various tools employees can use to complete creative projects.

The all-encompassing workshop, that just so happens to be on-the-go, features a $1,000 prepaid credit card to fund their project (free of expense reports or approvals), along with essential supplies to start their journey, and instructions to help guide them.

To read more, click here.

04 PM | 26 Feb

Mikhail Baryshnikov Dances With Lil Buck in Masterfully Edited Fashion Ad From Rag & Bone


Rag & Bone designers David Neville and Marcus Wainwright opted to eschew the usual runway show and instead showcase their fall 2015 collection with a short film. Why? Because “runway shows don’t resonate with the regular guy,” Wainwright told WWD.

They wanted to make something memorable, so they tapped Mikhail Baryshnikov, 67, and Lil Buck, 26, to model and dance in the ad, directed by Georgie Greville.

While the pairing itself is attention-grabbing, what makes this choice masterful is the way the film is edited. The duo’s movements are paused, repeated and slowed down, hitting the beats of Venetian Snares’ “Ongyilkos Vasarnap” in a way that beautifully highlights the brand’s specific design strengths.

Check out the three-minute spot below.

To read more, click here.

04 PM | 26 Feb

Kanye West Campaign Lives on with In-Store, App-Dependent Concert Tickets


A line of Yeezy fans wrapped around 610 Broadway in Manhattan this morning in anticipation of free concert tickets. Leading up the Valentine’s Day release of his limited edition sneaker collaboration with Adidas, the performer traded seats to his New York show in exchange for social currency. Available on a first-come, first-serve basis, fans that download the Confirmed App can get their hands on the golden ticket.

We announced earlier in the week that the Confirmed mobile shopping experience will give all shoppers fair access to the rapper’s newest kicks. Users simply need to create an account, geotag their New York location and enable push notifications in order to secure their $350 purchase.

To read more, click here

04 PM | 26 Feb

Stars Trace Their Path to Success in Ogilvy’s Grand New American Express Campaign


American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, GoPro founder Nick Woodman and restauranteur Natalie Young—aired in edited form during Sunday’s Academy Awards on ABC.

The stars, all AmEx customers, recall how they battled adversity. Franklin vanquished youthful shyness and insecurity to become a dynamic stage performer. Kaling overcame typecasting, refusing to play second-banana roles—”best friends” and such—as she climbed the ladder in Hollywood. Woodman reinvented himself from scratch, even moving in with his parents, after his first business failed and he lost $4 million of investors’ money.

To read more, click here.

04 PM | 26 Feb

Digit is the automated savings plan we’ve been waiting for


Until recently, my savings consisted mostly of unexpected windfalls. A tax return here, a birthday check from Grandma there. Over time I’ve amassed enough that I can withstand the odd financial shock. (The physical pain of a root canal is now slightly more intense than the anxiety I have over paying for one.) But I still don’t have really anything you could call a personal finance strategy, and apparently neither do most Americans: adults younger than 35 have a savings rate of negative 2 percent.

Digit, an automated savings account that opens to the public today for US accounts, hopes to put us back in the black. Let it monitor your income and spending habits, and it will begin socking away a few dollars whenever it thinks you won’t miss them. I’ve been using it for a month now, and painlessly managed to save $360 toward a trip I’m planning to take this summer. It’s the best thing to happen to my personal finances in some time, and it seems crazy that no retail bank has developed a system like this before.

To read more, click here.