01 PM | 29 Jun

A couple of Essays on Adoption of Strategies Based on our environment

A couple of Essays on Adoption of Strategies Based on our environment

This dissertation incorporates some essays connected to the adoption of innovation. The original essay is all about the adoption of manure most beneficial handling routines (BMPs) for instance manure testing.cheap essay A documents set in place from 2006 of U.S. farm owners out of the suggests of Missouri and Iowa was adopted to ask farm owners doubts about harvesting habits along with the environmental measures. The new development was until this papers screened issues affecting manure testing for manure sent from the farm. Things that raised the probability of manure diagnostic tests have been: people who have a lot less than school teaching when compared to those people that suffered from high school graduation schooling, creating a contract for the manure switch, length manure was transferred, being given settlement to the manure, and top soil evaluation.

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05 PM | 18 Jun

Would Texting Lanes Provide Safer Texting While Walking?


Antwerp has instituted a new safety measure in the form of “text walking lanes” for pedestrians occupied by their phones. These lanes are in the middle of the street, clearly designated, and follow the example of similar programs in Washington D.C.

This is not a public safety measure, but rather a marketing move by local mobile firm Mlab. Mlab is a data based company that tests out connections between phones and the Internet. If there are issues with the connection, they work to find the source of the problems. Their goal is to advance network research and empower the public with information.

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05 PM | 18 Jun

The Virtual Reality Headset of 2018


Ah, yes. Nothing screams ‘escapism’ like strapping on a seven-inch screen from forehead to upper lip. While the virtual reality headsets available today are impressively immersive, they are not without their aesthetic downsides—but that’s simply because we’re still toying with the tech’s first generations.

In 2018, the Oculus Rift could look more like a pair of Ray-Bans than a face computer. The Samsung Gear VR may look like wraparound sunglasses.

As part of our virtual reality series (which coincides with our recently launched Virtual Reality Mini Report), we asked experts in the industry to sketch us their vision of the VR headset come 2018. Want a peephole into the near future of VR hardware? Take a look at the foreshadowing doodles and predictions from the pundits below.

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05 PM | 18 Jun

Mobile Video Advertising: Making Unskippable Ads


Our mobile devices have become constant companions. They’re in our hands, in our pockets, and on our bedside tables—everywhere we are. They’re often the first thing we look at in the morning and one of the last things we check before turning in for the night. So what does this powerful connection mean for creatives and the stories we tell? And how does that small screen affect the way people experience these stories?

Ad creatives have long lamented mobile. The small screen can be a challenging canvas for big stories. Yet we know that brands can establish a deeper personal connection on mobile, more so than on TV or desktop. So as the mobile world increasingly shifts to video, brands need to figure out how to tell new and better brand stories on mobile devices.

Introducing Unskippable Labs What resonates with people in mobile video advertising? And how is that different from what resonates on TV? Nobody knows. The best way to try to understand this emerging mobile world is to experiment: Put creative out there and see what people respond to in meaningful, measurable ways. Using YouTube TrueView, an ad format that allows people to choose if they want to watch or skip an ad, we tested three alternate cuts of the same story to understand what makes an ad worth watching. We also used Google’s Brand Lift solution to gather metrics like ad recall and brand awareness, which helped us understand if particular cuts were more impactful than others. Our key question with these experiments was simply: What makes an ad unskippable?

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05 PM | 18 Jun

Toyota Japan Tells the Same Story Twice in This Really Lovely Father’s Day Ad


Toyota is celebrating Father’s Day with a sweet ad about a dad and his daughter’s relationship through the years—told from both perspectives.

The three-and-a-half minute montage first tells the story from the father’s point of view, starting when his girl is just a newborn. As she grows up, he graduates from a small hatchback to a minivan, and he eventually slaps a “Baby on board” sticker on her own car (for his grandkid).

The real fun, though, comes in the second half of the commercial, which follows the same story but told from the daughter’s perspective, throwing in even more cute tidbits—like the moment, as a teen, when she tosses the giant pink mittens she’s outgrown but Dad is still foisting upon her.

Father-daughter car stories are nothing new—Subaru famously excels at them. General throwbacks to growing up while riding around in a particular make are familiar, too, as are series on an automaker’s evolving models.

But Toyota’s approach here blends a number of popular themes into a powerful sequence that, save for some not-entirely-convincing aging, is well-produced. The split story is also an effective hook—once you’ve seen the father’s side, curiosity about the daughter’s take on the same events helps carry it through to the end.

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05 PM | 18 Jun

Land Rover Builds Remote Controlled Car Driven By Smartphone


What’s that one piece of James Bond tech that you’ve dreamed of having? If you are thinking of Pierce Brosnan driving a BMW from the back seat with his smartphone to escape bad guys in Tomorrow Never Dies, have a look at what Land Rover are working on.

The automaker recently unveiled the Remote Control Range Rover Sport research vehicle fitted with a prototype technology to allow the car to be driven remotely with a smartphone.

With a custom app that includes steering, accelerator, brakes plus a high and low gear selector, the vehicle can be remotely controlled up to a maximum speed of 4 mph. So it won’t be so useful for spy movie getaways. But the system is designed to allow the driver to maneuver the vehicle into or out of a tight parking space. Or it could be used off road to traverse terrain solo without another person acting as a spotter.

To read more, click here.

11 AM | 18 Jun

Rolling Stone Wants the Whole World to Think, and Dress, Just Like Steve Jobs


In this amusing 90-second spot for Rolling Stone, men and women of all sorts dress up like Apple’s late co-founder Steve Jobs. They don wire-rim specs, black turtlenecks and blue jeans as they question aspects of their lives, large and small, ranging from health regimens and toupees to technology’s impact on the future.

The patently absurd sight of a geeky Steve army marching down the street is like an image plucked from Bill Gates’ darkest dreams. (Heck, it’s enough to give anyone nightmares!)

Produced in English and Spanish by The Community, the ad targets young adults in Argentina, encouraging them to “Question Everything” and find ways of improving their situations. It closes by showing a 2011 Rolling Stone cover: “The Steve Jobs Nobody Knew.”

To read more, click here.

11 AM | 18 Jun

Pro Athletes Go Way Back in Time to Hype the Ultramodern Sports Drink BodyArmor


BodyArmor fields an impressive lineup in “This Is Now,” a commercial that positions the brand as an alternative to established players like Gatorade and Powerade.

Director Brian Ford and production company Schema Media strove “to make sure we had a unique creative approach to draw consumers in and hammer home that we are the sports drink for today’s athlete,” vp of marketing Michael Fedele tells AdFreak.

Quick cuts depict passé eras with which the brand would rather not be associated. The best bits include: Rockets guard James Harden, topped with a ‘fro, committing fashion fouls in obscenely high socks and dangerously short shorts; Angels outfielder Mike Trout rocking a blonde mullet and loud tennis garb (he looks like Bjorn Borg crossed with Farrah Fawcett); and Colts quarterback Andrew Luck decked out ’70s-cop-show pimp style.

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11 AM | 18 Jun

Land Rover Research Vehicle Aims to Help Everyone Avoid Potholes


High on the list of global driving nuisances are potholes. Hitting a large one at speed can be uncomfortable and potentially very costly. Vehicles can sustain flat tires, bent rims, suspension damage and even exhaust damage. Jaguar Land Rover have undertaken pioneering research in a new connected car technology to help motorists avoid potholes and for the vehicles themselves to better react to driving through one.

Pothole Alert is a system they have devised to identify and tag the location and severity of potholes, recessed manhole covers and other small road depressions. A Range Rover Evoque and Discovery Sport have been outfitted with sophisticated suspension with sensors that are able to continually monitor the road surface and can geo-locate, categorize and share potholes to a cloud database. One application is to share the location information with other vehicles so drivers could be alerted and exercise caution.

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11 AM | 18 Jun

Get excited for next month’s Pluto flyby with this beautiful teaser


The New Horizons spacecraft was launched in 2006, and is currently hurtling toward Pluto at more than 35,000mph (nearly 60,000 km/h). It’s set to pass the giant ball of rock and ice on July 14th, and when it does it will give us the first real glimpse ever seen of the former planet.

In anticipation of that historic moment, the National Space Society commissioned this beautiful video teaser (conveniently called New Horizons) by the man behind Wanderers, the space-themed short film that went viral late last year. Where Wanderers was all about the places our species might someday go, New Horizons is all about paying homage to the exploration we’ve already accomplished at a distance.

Most of the video is spent showing off the worlds we’ve already explored with spacecraft programs like Mariner (Mercury, Mars, Venus), Pioneer (Jupiter, Venus, and the Moon), Voyager (Jupiter, Neptune, Saturn, and Uranus), and Dawn (Vesta and Ceres).

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