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Brian Lynch and Courtnie Swearingen, two attorneys and Reddit moderators for the popular subreddit r/iAmA, released an op-ed today in the New York Times that catalogued the frustrations that led to the blackout on the subreddit — and later, much of the website — nearly a week ago, when the company abruptly fired talent director Victoria Taylor, also known as /u/chooter.
“Ms. Taylor’s sudden termination is just the most recent example of management’s making changes without thinking through what those changes might mean for the people who use the site on a daily basis,” they wrote.
According to the pair, which in turn cite company statistics, the r/iAmA alone receives more than 8.5 million subscribers and between 20 and 30 million page views per month — largely fueled by its successful discussions with luminaries like Bill Gates and Barack Obama. Lynch and Swearingen both started contributing as moderators while still students, and now spend free minutes away from their full-time jobs moderating the site.
That work is in high volume, but the moderators built their system with Taylor in mind — relying on an in-house person to help facilitate logistics between the subjects and the moderators. However, when they found out Taylor had been fired through someone who had been scheduled for an AMA, they temporarily closed the subreddit to figure out how to go on without her. That’s when they were surprised by the response from the wider Reddit community.
When Apple releases a product, we’re usually guaranteed two things: simplicity and ubiquity. Apple has mastered the art of crafting hardware and software that everyone can easily understand. It’s a testament to Apple’s reductive habits — paring down its devices and services until your grandmother can quickly comprehend them — and it’s led to wildly successful products.
So now that Apple Music has finally made its way to the masses, we should expect more of the same, right? Well, not so much. Apple Music is messy, slow to load, complicated to setup, and missing some social features. Apple has created a music service that can be both overwhelming and sparse at the same time.
But despite its shortcomings, I have no doubt Apple Music will be a massive success. We’ve reached the inflection point in streaming music. Only 41 million people actually pay for streaming music worldwide, which creates an opportunity Apple is uniquely able to take advantage of. If you’re one of the 41 million who have been living with streaming music, there’s no killer feature that will compel you to switch to Apple Music. But if you’ve been out of the loop, or just waiting for Apple to make its play, Apple Music may end up being your sonic home. You don’t need to download any extra apps, it has all the music you could want, and you can get a free three month trial for the next 90 days. For users new to streaming music, Apple Music is good enough to get a lot of iPhone users to start paying for streaming music.
Under Armour couldn’t sit idly by on Tuesday when Misty Copeland was named the first African-American principal dancer in American Ballet Theatre’s 75-year history—not after the famous TV spot that helped burnish both dancer and brand.
The sports apparel brand organized a social congratulations campaign, beginning with this simple tweet:
Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of babies’ faces as they poop is a gamble that Saatchi & Saatchi London decided to take. Its “Pooface” video for Pampers baby wipes is literally 75 seconds of what I just described.
Oh, and it was filmed in slow motion (400 fps!) and set to Strauss’ “Thus Spake Zarathustra,” which we all recognize from every other film project that either aspires to or mocks maturity. It’s also “Nature Boy” Ric Flair’s theme music. I honestly can’t decide which of these is the less dignified use of that song.
Using data by Mixpanel, Apple Music seems to be quickly driving adoption of Apple’s latest iteration of its operating system, iOS 8.4. The chart shows that, in just one week, iOS 8.4 usage now makes up more than 40% of all iOS device usage. This is a rather staggering rate of uptake for a point-release. Clearly, the interest and advertisement around Apple Music is having an effect on update rates. Obviously, this only tracks OS adoption and says nothing about how well Apple Music itself is being received.
The 40% mark for iOS 8.4 is an impressive achievement but it would likely be even higher if it wasn’t for the iOS 9 betas stealing some few million users away from the public release cycle. In terms of 9to5Mac’s traffic, iOS 9 is currently the third most popular version of iOS used by readers.
Apple Music is clearly the top driver for iOS 8.4 adoption however it is worth noting that Apple has dedicated significant engineering work to reducing the necessary available space requirements for iOS updates. This enables users to more quickly get on the latest version as they are less likely to need to reorganize apps and media on their devices to make room for the update.