12 PM | 28 Jan

This Art Director Built an Igloo in His Backyard in Brooklyn and Listed It on Airbnb


Looking for a cute little “Boutique Winter Igloo for 2” that you can rent on Airbnb for a few nights of chilly bliss? This one in Greenpoint, Brooklyn, sounds awesome: “Dripping with ingenuity and alt-lifestyle aura lays the Snowpocalypse of 2016’s most desirable getaway. Hand-crafted, and built using only natural elements—we’re offering the experience of a lifetime in this chic dome-style bungalow for you and bae.”

During the weekend snowstorm, Patrick Horton, a freelance art director at Publicis New York, built just such a snowy love cave with his roommates, Justin Seeley and Griff Jones. And they actually listed it on Airbnb, and even got five inquries to stay in it—before, sadly, Airbnb took the listing down (though not before seeing the humor in it).

“We are happy to see that you guys are staying busy and having fun during Blizpocalype,” an Airbnb rep wrote. “Unfortunately, your igloo, while very well constructed, has failed to meet our occupancy standards.” The rep also gave Horton a $50 coupon and urged him to “pick a place with running water, electricity, and a roof that doesn’t melt.” (Well played, Airbnb guy. Give him a raise.)

Credit: http://www.adweek.com/adfreak/art-director-built-igloo-his-backyard-brooklyn-and-listed-it-airbnb-169224

12 PM | 28 Jan

Confirmed: Twitter Appoints Longtime American Express Executive Leslie Berland as CMO


Here’s some positive executive news coming out of Twitter: It has found its new chief marketing officer.

Twitter has appointed longtime American Express executive Leslie Berland to CMO, a candidate Re/code reported Sunday night was at the top of the company’s wish list.

Berland was most recently executive VP of global advertising, marketing and digital partnerships at the financial giant, and will now be tasked with building Twitter’s brand.

That won’t be easy. Twitter’s product is well-known globally, with more than 300 million users and tons of media and brand partnerships. But it has struggled to attract new users and convince those who have tried and abandoned Twitter to give it another chance. That’s one of the reasons it launched a major marketing campaign around its new multimedia feature, Moments, last fall. Berland will take over those reins from CFO Anthony Noto, who has been handling marketing in an interim fashion for the past eight months.

Berland’s hire comes two days after Twitter announced the departure of four VPs on its executive team. Among that group were VP of Media Katie Stanton, VP of Product Kevin Weil and VP of Engineering Alex Roetter. Filling the CMO hole was thought to be one of the last pieces to Twitter’s executive puzzle, but now there are a whole lot more vacancies to be filled.

Credit: http://recode.net/2016/01/26/confirmed-twitter-appoints-longtime-american-express-executive-leslie-berland-as-cmo/

12 PM | 28 Jan

Behind Volvo’s Vision for Deathproof Cars By 2020


My parents bought me a used ‘98 Volvo station wagon when I was sixteen years old. In the six years since then, my Volvo has rallied for a mighty 250,000 miles—taking me up and down the state of California, enduring the snowy winter roads of Yosemite, through the Salton Sea, winding alongside Big Sur’s inlets of white sand and palm trees.

Recently, the CEO of Volvo Cars North America, Lex Kerssemakers, announced Volvo’s pledge that by 2020, there will be no fatalities or injuries when driving a new Volvo car or SUV. The first Volvo was manufactured in 1927 on the island of Hisingen, Göteborg. Since then, Volvo has developed a clear priority of optimizing safety (think Jean-Claude Van Damme and his epic split).The company’s vow appears to be viable based upon several new technologies that aim to improve crash avoidance.

Credit: http://www.psfk.com/2016/01/deathproof-cars-by-2020.html

12 PM | 28 Jan

Facebook users now watch 100 million hours of video every day


During its Q4 earnings call today, Facebook revealed some interesting stats for video usage on its platform.

Mark Zuckerberg explained that users now watch 100 million hours of video daily on the platform. In light of this, he said the company is working on creating a dedicated video channel – a shot across the bow to YouTube.

This perhaps comes as no surprise, given the investment the company has made to improve its video experience, including 360-degree videos and a pop-up player, as well as an overall emphasis on improving the mobile video experience.

Of course, rumors have been flying around about a YouTube competitor for ages now, particularly given Facebook has been taking steps like adding dedicated video tabs for Pages.

Though it’s hard to imagine anything replacing or seriously competing against YouTube for overall video watching, Facebook is in the best position to do so.

Credit: http://thenextweb.com/facebook/2016/01/27/facebook-users-now-watch-100-million-hours-of-video-every-day/#gref

08 AM | 28 Jan

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