If you’re LeBron James, hell yes you can go home again.
The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair of championships in Miami. And this stirring spot from R/GA for Powerbeats2 wireless headphones from Beats by Dre delivers.
Intensity always runs high in this brand’s sports-themed ads, but it’s off the charts in “Re-established 2014,” the campaign’s 150-second centerpiece.
A shirtless, extremely determined-looking James pumps iron in a gym that bears his name at St. Vincent-St. Mary, his high school in Akron, Ohio. Images of his beloved hometown and personal flashbacks flit past. All the while, Hozier’s rock-gospel anthem “Take Me to Church” swells on the soundtrack. In a voiceover, James’ mom Gloria says, “This is the city that raised you. I’m so proud of you. Welcome home, son.”
The clip is nearing 4 million YouTube views just two days after it was posted.
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