11 AM | 23 Oct

Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio


If you’re LeBron James, hell yes you can go home again.

The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair of championships in Miami. And this stirring spot from R/GA for Powerbeats2 wireless headphones from Beats by Dre delivers.

Intensity always runs high in this brand’s sports-themed ads, but it’s off the charts in “Re-established 2014,” the campaign’s 150-second centerpiece.

A shirtless, extremely determined-looking James pumps iron in a gym that bears his name at St. Vincent-St. Mary, his high school in Akron, Ohio. Images of his beloved hometown and personal flashbacks flit past. All the while, Hozier’s rock-gospel anthem “Take Me to Church” swells on the soundtrack. In a voiceover, James’ mom Gloria says, “This is the city that raised you. I’m so proud of you. Welcome home, son.”

The clip is nearing 4 million YouTube views just two days after it was posted.

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