07 PM | 22 Jan

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

damn

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap of our chubby thighs, we might never think twice about hitting the gym or the field.

At least, that’s the premise of Britain’s “This Girl Can” campaign. The wiggling, jiggling, sweaty anthem is getting press and shares for its honest depiction of what average women working out look likeā€”so that females of all shapes and sizes will feel better stepping up to the plate or the Zumba stick.

A bit clumsily cut to Missy Eliott’s “Get Ur Freak On” and having some of the worst typographic design you’ve seen in ages, the video has nonetheless racked up millions of views on Facebook and YouTube due to its inspiring, anthemic nature.

To read more, click here.