03 PM | 10 Jul

Apple’s former retail chief Ron Johnson talks working with Jobs on creation of retail stores

Apple’s former retail chief Ron Johnson— the man in charge of retail when Apple first launched its brick and mortar stores back in 2001— recently sat down for a talk at Stanford where he gave some insight into the work that went into Apple’s original retail efforts. After a brief intro on his work before Apple, RoJo eventually gets into Apple retail stores, working with Steve Jobs, and the decision to redesign the Apple retail store experience at the last minute.

The thing I remember from Steve is you have to be willing to start again. We were launching the stores and one day he came up with the idea of the digital hub… The next week we were going to our weekly store meeting, we were designing the store…. I said Steve Ive been thinking and I think the store is organized all wrong… we’ve organized it like a retail store around products… the store should be organized on music and movies and things you do…

To read more, click here.