04 PM | 23 Apr

Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother’s Day Ad

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The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but you won’t see much jewelry in this two-minute spot by Danish agency Malling Publications.

Instead, you can watch them prove how every woman is unique, and try not to cry, as kids are blindfolded and asked to pick out their moms by touch alone.

The children, ages 3-9, touch rings and bracelets, hair and noses. Check out the video to see how they do.

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