07 PM | 29 Jan

Bud Light’s Super Bowl ad puts a man in the middle of a life-size Pac-Man game


For many people, the big-budget, celebrity-exploiting commercials are the best part of the Super Bowl, and Bud Light is responsible for some of the most popular ones. It doesn’t look like that’s going to change in 2015. This year, Bud Light is appealing to America’s fondness for nostalgia and super-sized things with a life-size Pac-Man game.

In the commercial, one lucky dudebro, after accepting a crisp Bud Light, gets to enter the maze. He’s shoved into a dubstep-soundtracked stadium, and a woman with a microphone says, “You. Are. Pac-Man.” He darts through the maze — sweaty, exhilarated, kind of drunk. The floor is lined with glowing pac-dots, and around every corner are big, waddling ghosts, waiting to cause trouble.

The commercial’s “Up For Whatever” tagline continues from last year, when Bud Light’s Super Bowl commercial planted a guy in a pseudo-reality hidden camera show. Beer in hand, he popped champagne in a limo with comedian Reggie Watts and met Don Cheadle in an elevator — pretty much on the same plane of adventure as playing a giant Pac-Man game.

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