04 PM | 05 Mar

THEY WANTED TO MAKE A VIDEO GAME PHENOMENON. THEY MADE $10 MILLION. THE STORY OF CROSSY ROAD.

crossy-road

A few years ago, Matt Hall, the 39-year-old co-creator of the enormously successful Crossy Road, was a struggling, unprofitable video games developer living on an Australian sheep farm owned by his parents, chasing a dream of success that had come true for some friends but eluded him.

He’d formed a studio, named KlickTock, which he called a “one-man-band game development company dedicated to making games for everyone.” It led to titles with names like Little Things, Doodle Find, Super Search 60 and Zonr. Before that, he worked at Big Ant Studios and Tantalus Interactive, both names in the Australian development scene.

After going indie, Hall put three titles atop the charts of the iTunes app store. Still, he says, there were “a lot of years where I earned absolutely nothing.” And in his most difficult times, he and his wife had a daughter, while living on his parents’ farm in far Western Victoria.

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