A six-five, 300-pound defensive lineman hits your favorite player on the field: Blam. You jump to your feet in the stands to see the call on a forced fumble, but you’ve already felt it deep in your chest. There’s a connection between you and the running back, sending a buzz via Bluetooth through his jersey to yours.
That’s the future of sports that technology company Wearable Experiments envisions. They unveiled the Fan Jersey during Super Bowl 50. The jersey uses haptic feedback transmitted from players on the field via Bluetooth and vibrations in the jersey. Wearers can feel sensations at 1st and 10, 4th Down, Interception, Field Goal, Forced Fumble, Red Zone and touchdowns.
With the availability of high-tech sound systems and ultra-clear visuals, in-home experiences continue to come closer to the real thing.
When used with Philips Hue Lights, the Voice Global App lets viewers experience a taste of the live performance on the popular show The Voice. The app lets users user stream and share performances — as well as learn more about their favorite contestants — from the show, adding another dimension of interactivity.
The app synchronizes with Philips Hue Lights to create a customized experience during The Voice. The lights change color and brightness to coordinate with the live performances. The new system launched during Holland’s The Voice finale in late January.
Other Philips Hue Lights features include away-from-home control, timed automation, and synchronization with music and movies. Users can also choose from 16 million colors to create an imaginative and mood-boosting atmosphere within each room.
Light definitely plays a large role when it comes to entertainment. With the right sound system and lighting, at-home viewing might feel very much like attending a taping of The Voice. If companies continue to experiment with in-home entertainment in this manner, the TV-watching experience might soon be indistinguishable from the in-person one.
My parents bought me a used ‘98 Volvo station wagon when I was sixteen years old. In the six years since then, my Volvo has rallied for a mighty 250,000 miles—taking me up and down the state of California, enduring the snowy winter roads of Yosemite, through the Salton Sea, winding alongside Big Sur’s inlets of white sand and palm trees.
Recently, the CEO of Volvo Cars North America, Lex Kerssemakers, announced Volvo’s pledge that by 2020, there will be no fatalities or injuries when driving a new Volvo car or SUV. The first Volvo was manufactured in 1927 on the island of Hisingen, Göteborg. Since then, Volvo has developed a clear priority of optimizing safety (think Jean-Claude Van Damme and his epic split).The company’s vow appears to be viable based upon several new technologies that aim to improve crash avoidance.
If you’re trying to find new ways to work and live, outside-the-box solutions for sustainability, healthier living, or productive office environments, you have a choice. Either sit in a cubicle and try to imagine such things, or build a space where you can try them out in real-world conditions.
Space10 in Copenhagen’s meat-packing district is just such a place. Formed in partnership with the IKEA laboratory, Space10 is a future-living laboratory where designers, creatives and makers can work to realize their concepts, test them out, and exhibit them to others—all in the same workspace.
“We have tried to create the optimal conditions for a fast-paced, visionary and bold environment to foster and conceptualize radical ideas that we can test fast,“ says Carla Cammilla Hjort, CEO and founder of Space10.
The creators of Teforia, the first machine-learning brewing device, believe there has been little advancement in tea brewing over the past 5,000 years. Therefore a healthier, smarter, and more personalized cup of tea is long overdue. These technology designers are some of the best minds in product design, having been responsible for the Xbox 360 and Kindle Fire. They have created a smart brewing device, something which has traditionally been more of an analog experience.
Virtual reality is currently making waves amongst copious amounts of industries, most notably in gaming. Now the particularly on-trend tech movement has reached the biggest names within the retail sector, starting with Tommy Hilfiger‘s latest phygital concept, an in-store VR experience.
Officially launched on 5th Avenue in New York City, shoppers now have the option to watch the Fall 2015 Hilfiger Collection runway show in three-dimensional, 360-degree virtual reality.
Using a Samsung GearVR device, the immersive virtual experience creates the impression of sitting live in the front row at Manhattan’s Park Avenue Armory at showtime on February 16, 2015, when the Fall 2015 Hilfiger Collection was originally presented. The concept has been created in collaboration with Amsterdam-based VR developers WeMakeVR. Their team captured the show with the WeMakeVR-Falcon, a proprietary camera, which enabled a perfect view of the runway and exclusive sneak peeks backstage.
UK based luxury car brand Bentley Motors has launched an app that generates a personalized virtual Bentley based on a person’s passions, lifestyle and personality type. The Inspirator app is a next generation digital car configurator that uniquely shows how a Bentley would look if they chose its design based on their mentality and tastes.
Emotion-recognition software measures and analyzes users’ emotions based on nuanced facial expressions by utilizing the device’s camera function. The accurate emotion metrics algorithms were built using the world’s largest emotion data repository, with 3.4 million faces analyzed in 75 countries amounting to more than 12 billion emotion data points.
The Inspirator app identifies 34 facial landmarks at 15 frames per second as the viewer watches stimulating film content shown on screen. The app monitors their reactions and interprets them to configure their perfect Bentley. Their reactions dictate a unique film narrative because the film changes depending on the moments the viewer responds to most positively. It also deciphers their preferences in order to create a unique vehicle configuration, which is revealed at the end of the film. Users can then develop the design further and personalize it using numerous bespoke options.
Today’s consumers are increasingly demanding brands that are centered on answering their individual needs and wants, strengths and weaknesses—and radical breakthroughs in science and technology are increasingly making the answering of these demands much easier and more specific.
In the healthcare sector we are seeing diets being tailored by nutritionists around biological profiles, while in the beauty sector our genes have first been mimicked and are now being sequenced using new techniques to create optimized solutions inspired for the first time directly by their consumer. The Genomics revolution is upon us, and we are only just beginning to explore its potential and understand its implications.
In the immediate future, access to our DNA has opened up a new world of direct connection between brands and their audiences where a reciprocal relationship is created thanks to the sharing of their most vital information from consumer to brand. And as a result, brands are becoming holders of the most valuable information possible: their consumers’ genetic blueprints, the ‘code’ of their lives.
These advances are increasingly raising certain questions. Are both brands and consumers prepared for the commercialization of this kind of powerful information? What are the implications of having DNA stored and readily accessible? What data privacy challenges could it lead to for individuals? DNA is data, but this data is our own genetic blueprint. Maybe the ultimate question is, just how much information are are we prepared to handle at this point in time, and with whom do we want to share it? After all, this comes at a time when we are becoming increasingly aware of guarding our data.
But while this realization is understandably increasingly incurring caution, at the same time the wealth of information our DNA holds also opens up indisputably thrilling possibilities and opportunity. The beauty and wellbeing sector has always been defined by aspiring to ideals and today those ideals revolve around helping us become the best possible version of ourselves, with an increasing desire to discover new types of information about ourselves so we can use it to optimize ourselves at every level.
Today, as the knowledge around our DNA becomes more accessible, innovation is becoming further refined and targeted. Whereas brands like Chanel (Le Lift), Estee Lauder (Re-Nutriv) and Lancôme (Genifique) anticipated the behavior of our genes via ‘gene expression,’ this generation of technology has enabled a direct connection to them.
Antwerp has instituted a new safety measure in the form of “text walking lanes” for pedestrians occupied by their phones. These lanes are in the middle of the street, clearly designated, and follow the example of similar programs in Washington D.C.
This is not a public safety measure, but rather a marketing move by local mobile firm Mlab. Mlab is a data based company that tests out connections between phones and the Internet. If there are issues with the connection, they work to find the source of the problems. Their goal is to advance network research and empower the public with information.