03 PM | 30 Oct

Diet Coke Prints Two-Million Unique Bottles Using Algorithms


Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers

Global chains are known for making their mass-produced wares available worldwide in uniformity (with some regional exceptions). Israeli Diet Coke drinkers, however, now have the opportunity to pick up a bottle of the sweet beverage which will look different — if only slightly — from all others.

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