12 PM | 14 Oct

Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund

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The nonprofits competing in the second Google Impact Challenge have some pretty innovative ideas for how to make the Bay Area a better place to live. And Google’s method of soliciting votes for the contest is pretty cutting edge, too.

72andSunny created “digital paper” posters that people could press to make real-time votes in over 15 neighborhood spots, including restaurants, coffee shops, bus-station shelters and food trucks. The idea was to get as many community votes as possible, and actually getting out into the community accomplishes that much better than only doing an online vote.

“Each voting activation gives a local community a voice in creating a better Bay Area,” says 72andSunny group creative director and partner Matt Murphy. “The digital paper posters made voting easy and engaging, and by stationing each in local hubs, we not only maximized exposure, but also stayed true to Google.org’s commitment to equal access for everyone.”

To read more, click here.