12 PM | 11 Sep

Microsoft is killing the Nokia and Windows Phone brands

nokia

Microsoft is planning to stop using the Nokia and Windows Phone brands this holiday season in its marketing materials. GeeksOnGadgets has obtained an internal Microsoft document that details the company’s guidelines for its own brands, and The Verge can confirm the material is authentic and accurate. “As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign,” reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.

WINDOWS WILL TAKE THE PLACE OF WINDOWS PHONE, WITH LUMIA FOR PHONE MODELS

Although the death of the Nokia brand is understandable given that Microsoft only acquired the phone business from the Finnish company, a move to shy away from the Windows Phone brand marks a strategy shift. It’s not exactly surprising given some of the company’s recent moves though. Microsoft’s latest commercials for the Lumia 930 don’t even mention Windows Phone at all. In fact, Microsoft refers to Windows Phone simply as Windows. HTC’s new One M8 for Windows also drops the Windows Phone name in favor of just Windows. Likewise, Microsoft’s latest Cortana ads don’t even mention Windows Phone apart from a small URL during the entire 30-second spots. Promotional videos for the latest Lumia 530, Lumia 730, and Lumia 830 handsets also fail to mention Windows Phone.

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