Ice shimmers on the streets of Manhattan in Ogilvy’s animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky.
I’m not talking about frozen water, people!
This is Tiffany, so, naturally, it’s diamonds and other precious stones illuminating a bejeweled yuletide wonderland.
The spot’s style and sensibility evokes the early Mad Men era, recalling a simpler consumer age when a glittering engagement ring could cast away all sorrows and an exquisite brooch could mend a broken heart. It’s a glitzy, romantic fantasy where an animated Audrey Hepburn wouldn’t feel out of place.
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