03 PM | 30 Oct

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down

chipotle

You’ll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia’s darkly informative new video set to the tune of “Don’t Fear the Reaper.”

In the rather Chipotle-esque clip, we follow the journey of a naive young goose who’s trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don’t overthink it) sees each step of how down feathers are harvested. As you can guess, it’s not super fun for the geese involved.

Patagonia is using the video to announce its new commitment to only using “100% traceable down.” That means the brand tracks its suppliers from hatch to harvest, ensuring that feathers are never plucked from live birds.

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