Twitter has acquired social analytics company Trendrr. The move will surely enhance Twitter’s offering as it partners with more media companies and is becoming widely used in various industries, including the entertainment induustry. As a result of the acquisition, Trendrr’s founder Mark Ghuneim says existing contracts will be honored for Trendrr.TV, but it is not accepting new business anymore.
In announcing his company’s acquisition, Ghuneim states:
Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
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