03 PM | 31 Jul

Twitter Needs to Monetize You, Even If You’re Not on Twitter


Even if you have never tweeted, don’t have any followers or have never visited Twitter.com, chances are you have still seen a tweet at some point in your life.

Twitter knows this, and it’s trying to figure out how to make money off it.

The social media site demonstrated solid growth in its most-watched measurement — monthly active users (MAUs) — in its second-quarter earnings report on Tuesday. An unexpected profit, a positive outlook and growing revenue per 1,000 timeline views (a Twitter metric for how well it is making money from its platform), all pointed to brighter days ahead.

Investors responded in kind, as shares in the social media company, which had been battered in 2014, shot up as much as 35% in after-hours trading, settling closer to 25% on Wednesday morning before the market open.

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