07 PM | 09 Jul

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

flower

Under Armour couldn’t sit idly by on Tuesday when Misty Copeland was named the first African-American principal dancer in American Ballet Theatre’s 75-year history—not after the famous TV spot that helped burnish both dancer and brand.

The sports apparel brand organized a social congratulations campaign, beginning with this simple tweet:

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