11 AM | 25 Sep

Why Snapchat is the next big thing for events by Akash Jatania – TBWA\RAAD\DAN


Recently Snapchat rolled out a new feature called Live Stories. This changes everything. For the first time there is a mobile space where users can experience live events in real time according to their current location.

For industries like tourism and events, Snapchat needs to become the platform of choice. Just the sheer number of Snapchat users around the world tells us how much potential the space has in terms of reach and engagement.

Brands need to stop worrying about measurement and ROI with Snapchat. Instead concentrate on how you can connect with a global audience and position your event / concert / conference / summit / festival on an immensely large scale.

The most impressive fact about Live Stories is that the content is purely crowdsourced. And that’s the entire essence of this experience. Real people creating authentic content for relevant audiences. As a brand don’t pollute it with seeded content, advertising and brand messaging. Let the people decide what your brand means. You’d be surprised with the results.

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