02 PM | 28 Aug

With “Mentions Box” and Zip-Line, the Emmy Awards Get Physical with Social


It’s not news that people love to be on social media during big awards presentations like the Emmys/Grammys/Oscars/VMAs/etc, etc, etc. Witness the number of people who changed the Facebook and Twitter cover images to BeyoncĂ© standing in front of the word “feminist” last night, or the Tweet heard ’round the world in llen Degeneres’ Oscar selfie. But merely being the platform that people use to discuss these events as they happen in real-time isn’t enough for Facebook and Twitter: The twin powerhouses of social media are both pushing for new ways to reach people who might not already be talking about the Emmys tonight.

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